Product Manager, Community Banking at First Bank of Nigeria Limited

Product Manager, Community Banking at First Bank of Nigeria Limited

First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services.

Also, The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank DRC, FBNBank Ghana, FBNBank Gambia, FBNBank Guinea, FBNBank Sierra-Leone and FBNBank Senegal, as well as its Representative Offices in Johannesburg, Beijing and Abu Dhabi.


We are recruiting to fill the vacant position below:

Job Title: Product Manager, Community Banking

Job ID: 1900002b

Location: Lagos

Organization: DMD Directorate

Schedule: Regular

Shift: Standard

Job Type: Full-time

Job Objective(s)

  • Deepen the Bank’s share of wallet on the Asset and Liability products business of the Community Banking Market segment through development and launch of bespoke products.

  • Facilitate the diversification of asset revenue and liability generation through the rollout of new and best priced Asset Products to the segment through all touch points.

  • Develop and implement marketing strategies for effective Asset and liability Product sales to the segment through the bank’s distribution channels.

Duties & Responsibilities

  • First of all, Responsible for driving Community Banking Asset and liability products performance to ensure that products targets for the segment are met

  • Also, Research competition product offerings and make appropriate recommendations for improvements to ensure that the bank’s Asset and liability product offerings maintain their competitive advantage.

  • Also, Identify market opportunities in the segment and launch additional Asset and liability Products.

  • Generate ideas for the development of new Asset and liability Products or improvement of existing products

  • Also, Contribute to strategies for the creation of Asset to grow the bank’s total Asset Portfolio

  • Contribute to strategies to increase Asset Products uptake in the Bank for the segment

  • Ensure that assigned Asset and liability Products (new & existing) meets and conforms with regulatory requirements

  • Work closely with M&CC, SBU and other stakeholders to ensure managed FirstBank’s Asset products are highly visible in the market.

  • Develop & implement strategies for the effective monitoring/tracking of managed Asset Products

  • Develop & implement strategies that will ensure that all LADs are of good quality

  • Intelligence/Information gathering on product(s) being managed

  • Relationship Management

  • Initiate promotional activities/schemes to reward loyal customers and at the same time increase the market share in terms of deposits.

  • Also, Attend and make presentations at various SBUs monthly/quarterly performance review sessions

  • Also, Attend joint marketing calls with relevant BUs to provide adequate product and marketing support.

  • Develop promotional materials for assigned products and events to support the marketing of products by the customer facing SBUs

  • Develop and send out regular product tips on assigned products to improve product knowledge and aid overall product performance

  • Finally, Work with RMs/BMs to ensure effective and coordinated sales of assigned asset and liability products bank-wide.

Job Requirements

  • Minimum Education: First Degree, higher degrees MBA/professional certifications will be an added advantage


  • Minimum experience – three years of general banking experience

Key Competency Requirements

  • knowledge of competitor products and their application

  • Banking structure, policies and procedures.

  • Core Business Processes

  • Data Gathering and Analysis

  • Regulatory Compliance

  • Banking Operations

  • Extensive knowledge of First Bank’s services/products

  • Relationship management

  • Knowledge of Bank’s Loan originating & management application system


  • Credit Assessment and Structuring

  • Marketing/ Sales

  • Business/Product Development

  • Customer Relationship Management

  • Financial Analysis

  • Data Gathering and Analysis

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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